I Specialise in Turning Live Show and Experience Concepts into Approved, Fundable, and Buildable Projects.
Do you have a concept for a live show or experience, but you’re unsure how to turn it into something that gets aligned internally, approved by decision-makers, and ready to be funded and built?
Cécile Andreu is a live shows and experiences consultant. She helps producers, creative teams, and studios turn strong ideas into clear, investor-ready experiences. This is done through a structured methodology that brings alignment, clarity, and momentum before money is wasted and teams fragment.
If you’re interested in moving your concept forward with confidence and speed, book a 15-minute call using the box below.
How confident are you with your concept right now?
Get a clear GO or NO-GO on your concept—backed by $16B of proven experience data. THE EXPERIENCE SCORECARD™ is a fee 10-minute validation system for any experience concept across 6 dimensions:
- Clarity of the Idea Differentiation & Market Fit
- Emotional Resonance
- Feasibility & Budget Reality
- Buy-In & Pitch Strength
- Audience Experience Quality
Our offerings
The Creative Strategy
On-Demand™
For teams who need senior creative guidance without hiring a full-time creative director.
What you get:
✔ 1-hour consultation
✔ Expert feedback on: shows, event, experiences, brand activations, processes, studio workflow, etc.
✔ A clear plan forward
✔ Corrections, priorities, and next steps you can implement immediately
Think of it as creative GPS.
You drive. I’m your copilot, keeping the vision aligned, and the project on the most successful creative route.
The Proof of Concept
Blueprint™
For leaders who need to validate a complex idea or secure executive sign-off before committing major investment.
What you get:
✔ A Proof of Concept Deck™
✔ Clear, strong creative direction
✔ Defined creative pillars
✔ Creative feasibility assessment
✔ A concise blueprint for production
You bring the ambition. I transform it into a de-risked, high-value creative blueprint that removes uncertainty and accelerates executive approval.
The End-to-End Creative Direction Partnership™
For high-stakes global experiences requiring executive creative oversight to guarantee creative excellence through launch.
What you get:
✔ C.D. from start to finish
✔ Creative checks at all milestones
✔ Oversight on production
✔ Consistency across touchpoint
✔ Support for launch & final delivery
As creative director of the project, i'll be leading it and safeguarding your investment, protecting the integrity of the vision, and ensuring the ambition is flawlessly translated into a world-class physical reality.
The Experience Concept Validation Scorecard™
Evaluate any concept viability in 10 minutes — before you spend any more time or money.
Catch the breaking points before production does
350+ Projects, 14+ Years,
$1.6B+ In Entertainment Revenue
Cécile has contributed to the development of over 350 live shows and experiences across fixed productions, touring shows, immersive exhibitions, brand experiences, and location-based entertainment. Her background includes 14 years at Cirque du Soleil, with nine years inside the executive creation division, working directly on large-scale, high-stakes projects.
Her experience and deep understanding of creative development, experience design, and stakeholder alignment give her a fully rounded view of what it takes to move a concept from idea to approval, funding, and build reality.
Cécile’s clients and collaborators include major studios, producers, and global brands. She has helped teams unlock executive buy-in, secure funding, and move projects forward that had previously been stalled for years, delivering clear concepts with measurable business outcomes.
Cécile is a cornerstone of every project she takes part in. She has a sharp and illuminating 360-degree vision, crystal clear and vast cultural background, combined with deep intellectual and artistic curiosity.
In 25 years of theater, themed entertainment, and brand experiences, my most successful projects have had a heart at the center of Cecile's design.
Cecile has a rare ability to design experiences that aren’t just visually stunning, but emotionally resonant. Her work always invites people in and leaves them changed.
Cecile remarkable ability to meet you right where you are creatively, and for connecting with you to advance ideas with unwavering respect for the vision is impressive.
Le Brouillon
Why Le Brouillon?
It’s French for “the beautiful mess.”
Because the best ideas never start polished. They start rough. Chaotic. Human. Imperfect.
On a page. On a napkin. On a bench.
We believe in scribbles at 2am. In mistakes that turn into masterpieces.
Le Brouillon isn’t the end. It’s the beginning. A playground for raw ideas. A safe place for bold “what ifs.” Every mess hides a spark.
And the future is born in creative chaos. Because creation is never linear. Never clean. It’s twists, detours, contradictions.
And we're here to catch that spark, to refine the messy into something truly unforgettable.
The Beautiful Mess
[Broo-Yon]
Speak to Cécile
What we can cover on a free 15-minute experience strategy session:
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How to clearly position your show or experience so decision-makers immediately understand its value.
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How to define the right audience, format, and context for your experience to succeed.
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How to articulate what makes your concept truly distinctive. Not just “immersive” or “interactive.”
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How to strengthen your concept so it can support stronger budgets, pricing, or ticket value.
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How to move your project out of endless development and toward approval and funding.
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How to identify the key risks, gaps, or blind spots that could slow or block your project if not addressed early.
