Creative Studio
For live experience producers who want a smarter, cost-effective way to launch their next $10M production.
Stop reinventing the wheel.
Stop burning budget, time, and energy.
Build faster. Build sharper. Build with a system.
You’re juggling shifting deadlines, shrinking budgets, and expectations that never stop climbing. Your team is stretched thin, freelancers rotate in and out, and the work keeps piling up. What you need isn’t more hands. It’s a smarter system and a strong creative partner.
Are you building world-class experiences on broken systems?
Here’s what I see all the time:
• You start every project from zero,
• Your decks look like everyone else’s,
• Six weeks of work takes what should be six days max,
• Overworked team, random freelancers and no alignment,
• Up to 40% of your profit lost to guesswork.
The ideas are strong but the structure isn’t.
The future belongs to those who build smarter, stronger, and deliver faster.
Right now, you’re doing it the hard way. I can fix that.
Bonjour, Hi!
I'm Cécile Andreu
A Live Experiences Consultant & Creative Director.
And Why It Matters
Who I Am
I spent 14 years at Cirque du Soleil, the last four as an Art Director in the Executive Show Division. That unique role put every show, event, and concept in development right on my desk. I know, lucky me!
It led to delivering 350+ projects across 15 formats, collaborating with giants like Disney, MGM, and Live Nation, and generating over $1.6B in entertainment revenue.
Now, through Le Brouillon, I've connected with 120+ creators and producers globally, from Singapore to Vegas, to study the pulse of this industry: what thrives, what fails, and why.
Whether you need to elevate an experience in four weeks because tickets aren’t selling, build something from scratch that actually cuts through, or rethink your studio’s creative strategy and how you pitch, that’s where I come in.
I bring an international network of collaborators, and a deep belief that impossible ideas just need the right structure to work.
Bring it on.
Let’s build something worth remembering.
And How I Can Help
My services
Creative Direction Advisory™
I guide you, YOUR TEAM AND YOUr project.
For teams who need a senior creative guide to stay on track without hiring a full-time creative director.
What you get:
✔ One 60-minute call each month
✔ A clear plan for the next 30 days
✔ Feedback on your creative work
✔ Clear next steps and corrections
✔ Someone who makes sure the vision stays sharp
Think of it like having a creative GPS. You drive. I'm your copilot.
Proof of Concept Sprint™
I turn your idea into a real plan fast.
For producers who need a strong concept fast, or who must fix a weak idea before pitching or or presenting to stakeholders.
What you get
✔ A clear creative direction
✔ A strong narrative and visual identity
✔ A Complete Proof of Concept Deck™
✔ Creative pillars and guidelines
✔ A simple plan your team can follow
You bring the idea. I turn it into something people understand and believe in.
Full Production Oversight™
I keep it on track to opening night.
I protect the vision from day one to opening night.
For productions that need a senior creative partner to make sure everything stays aligned and strong.
What you get
✔ Help building the right creative team
✔ Creative checkpoints at key moments
✔ Oversight on all creative design work
✔ Direction that keeps everyone aligned
✔ Support for launch and press positioning
I make sure the show looks, feels, and lands the way it should. All the way to opening night.
Schedule your free session today.
350+ Concepts,
across more than 15 Formats
$1.6B Revenue Generated
I’ve helped shape hundreds of concepts across 15+ formats and I’ve spent my career mastering the art of bringing ambitious ideas to life. Now I help producers and creators like you turn raw ideas into experiences people actually remember. Not just the ones that look good on a pitch deck, but the ones that resonate, sales tickets, and make the world a little less ordinary.
In the past 9 years, I had the opportunities to work across nearly every format imaginable: theatre, arena, immersive, dinner shows, LBE, museums, hotels, brand activations, ceremonies, and large-scale spectacles... If it’s about crafting wonder for an audience, I’ve probably helped make it happen.
Because many of my collaborations are protected by NDA, I don’t display work, but I do have full case studies I’d be happy to share selected examples during a private conversation.
The only question left is, are you ready to make it happen?
there is Two ways
we can work together
WHO WE ARE
Le Brouillon,
emotion-first creative studio built for live entertainment.
We are a creative studio driven by authentic human connection and moments that resonate.
In an industry stretched thin by ➔ urgency ➔ pressure ➔ deadlines ➔ budget ✗ emotion often disappears ✗. We’re here to bring it back. Agile, strategic, genuine, collaborative and fiercely human, we partner with visionary brands and creators to shape stories that move people.
We don’t just create. We provoke, we connect, and we make it meaningful.
Because emotion isn’t a side effect of live entertainment. It’s the whole point. It’s the reason people show up. It’s what they carry home. It’s what stays with them long after the lights go out.
WHAT WE DO
Beyond creative, we help you tell your story, create impact and build trust with your audience.
At Le Brouillon, we believe in creating something real. We dive into bold, sometimes chaotic ideas with you, using art and design to tell your story like no one else can.
Our mission? To empower you to move forward with confidence, knowing your vision makes a difference and yields succes and earns the trust of your audience.
Brand Collaboration
We help brands connect brand together. That means aligning visions, values, defining shared creative language, and setting up collaborations that work and feel effortless.
Pitch Deck
Whether you're pitching to investors or introducing a new concept to a partner, we build decks that do more than look good, they deliver a message, command attention, and inspire people to act.
Narrative Design
We craft stories that stick.
Our approach focuses on emotion, clarity, and flow, so your audience doesn’t just understand a story, they feel it.
Concept Design
A show, an experience, or something that doesn’t fit in a box yet ? We build creative concept from scratch and anchor it in story, emotion, and purpose. Something real. Something you can stand behind.
Art Direction
We take scattered references, rough inspiration and we translate it into a clear, cohesive and strong visual world. Everything starts making sense, and reflecting what you envisioned.
Creative Direction
We thrive in creative chaos. Too many ideas, no clear path. We step in to help you shape your vision, bring focus, and build a strong throughline that guides the entire project.
I had the privilege of working with Cécile several times at Cirque du Soleil.
Cécile is a cornerstone of every project she takes part in. She has a sharp and illuminating 360-degree vision, crystal clear. She anticipates with intelligence and has the rare ability to see both the big picture and the fine details. Her vast cultural background, combined with deep intellectual and artistic curiosity, allows her to assess with precision and openness, and to bring forward creative content that resonates emotionally and carries powerful impact.
Cécile is a gift from heaven, the kind you wish upon your dearest friends.
Cecile is a poet of design. In 25 years of theater, themed entertainment, and brand experiences, working with Disney, Cirque du Soleil and Fortune 500 icons, my most successful projects have had a heart at the center of their design.
Cecile is that kind of heart and she is a storyteller’s dream [...] and took us deeper into the emotional environment we needed to create a transformative experience. A generous collaborator, she used physical tools and tactile strategies to help us connect the audience to the story, each other and themselves.
Cecile is nothing short of transformative. She’s not only one of the most gifted art directors I’ve ever collaborated with, she’s a masterful storyteller who brings spaces, brands, and ideas to life with extraordinary depth and imagination.
Cecile has a rare ability to design experiences that aren’t just visually stunning, but emotionally resonant. Whether she’s concepting an immersive environment, crafting a brand world, or building a multisensory narrative, her work always invites people in and leaves them changed. Her creative vision is fearless, her execution is flawless, and her instincts are always spot on.
She’s also an incredible collaborator, thoughtful, intuitive, and generous. Working with Cecile doesn’t just elevate the outcome, it elevates the entire process. Any project is better with her at the helm.
Notable Collaborations
During my time as an Art Director at Cirque du Soleil, I had the privilege of contributing to experiences for these global brands:
"Cecile is a poet of design. In 25 years of theater, themed entertainment, and brand experiences, working with Disney, Cirque du Soliel and Fortune 500 icons, my most successful projects have had a heart at the center of their design. Cecile is that kind of heart and she is a storyteller’s dream. [...] she took us deeper into the emotional environment we needed to create a transformative experience. A generous collaborator, she used physical tools and tactile strategies to help us connect the audience to the story, each other and themselves."
“Le Brouillon visual work is stunning and rich as well as a perfect fit to the concept. They also have a fiercely creative ability to bring innovative and fresh ideas to the table. Their energy and collaborative spirit were a major asset to the project's success.”
"I've had the pleasure of collaborating with Cécile on several high-profile creative projects. What a pleasure! I found her to be a highly talented visual art director and such a pleasant person who always wants to reinvent herself."
"It was an absolute pleasure to collaborate with them.
Always very accurate, precise, engaged and fun to work with!"