★★★★★

300+ live experience creators

How to Build a Thriving Business Around Your Experiential Entertainment

Creative Expertise

Watch how live show & experience designers are building

structured, profitable businesses — without sacrificing their

creative freedom.

Watch how live show & experience designers are building structured, profitable businesses — without sacrificing their creative freedom.

Join the live experience creators building profitable businesses. Apply now.


14YRS

CIRQUE DU SOLEIL

43.7M

SECURED BY CLIENTS

$350+

PROJECTS

$1.6B

REVENUE GENERATED

BUILT ON WORK SEEN ACROSS THE WORLD'S BIGGEST STAGES

THE PROBLEM

How much is building

for others costing you?

RICH Creative™ is a business program built specifically for live entertainment and live experience professionals.

A comprehensive 12-month mentorship dedicated to guiding you through 4 essential phases. The focus: helping you build the identity, structure, and commercial clarity your creative business needs to operate, grow, and generate revenue — on your terms.

  • Now available to you, wherever you are building from.

WHAT YOU WILL DISCOVER

The business behind

RICH Creative™.

Everything you were never taught in this industry.

R — RETHINK

Rethink your identity

  • Rethink your identity as a business owner

  • Clarify your long-term vision

  • Define your purpose in this industry

  • Stop operating like a freelancer

I — IGNITE

Ignite your market value

  • Identify your precise niche and market

  • Articulate your USP and positioning

  • Generate demand and attract opportunity

  • Become the obvious choice in your space

C — CREATE

Create your offer

  • Turn any concept into an investor-ready document

  • Build your financial model with confidence

  • Deliver experiences that convert and retain clients

  • Apply the same framework to every project

H — HIT

Hit your revenue goals

  • Maximise pricing and protect your margin

  • Build a pipeline for long sales cycles

  • Convert conversations and close with conviction

  • Leverage social media to generate inbound demand

Here’s your step-by-step plan

Here’s your step-by-step plan

You don’t have to reinvent the wheel — just follow what works, built on 15 years inside

the live experience industry.

01

From creative to entrepreneur

Stand out and scale by transitioning from a skilled creative professional to the go-to live experience entrepreneur in your niche. Stop competing on price and start positioning yourself as the obvious partner — learning alongside peers who are equally serious about business growth and sustainable revenue.

02

Industry-specific from the ground up

Every strategy is grounded in how this industry actually works — concept-led business models, investor relationships, complex venue partnerships, and long sales cycles. Cécile spent 14 years at Cirque du Soleil generating over $1.6B in value, so nothing here is generic theory borrowed from another field.

03

Proven blueprints, not blank pages

Don’t build from scratch. Fast-track the high-stakes business assets that matter most — proposals, pricing, pitch decks, financial models. We hand you the actual architecture for successful live experience production, finely tuned through a decade of real projects, so you skip the trial and error.

04

Tangible infrastructure you keep

You don’t leave with inspiration — you leave with a complete business operating system. Every module produces a tangible document, script, or system. 12 reusable tools, from contracts to P&Ls, that become permanent business infrastructure you reuse on every project for years.

05

A select peer group

Join a highly vetted, private community of live experience creators. This isn’t just networking — it’s high-stakes collaboration with serious entrepreneurs dedicated to stronger positioning, better clients, and market leadership. The room raises your standards and opens doors you couldn’t open alone.

06

Structure, coaching & accountability

Move through the modules with a clear path and direct access to your coach — weekly calls, 1-on-1 sessions, and written feedback on your specific proposals and pitch materials. No more stalling in isolation: we keep you moving forward until the work is done and the results are real.

THE PROGRAM

Two tracks, one

transformation

Creative and business. Running in parallel. Because one without the other does not work.

Identity & Market Track

Make the most important shift in your career — from creator to live experience entrepreneur. Define your niche, articulate your USP, and position yourself so the right people find you first.

  • 01 Identity Shift — from creator to entrepreneur


  • 02 Objective — your 20-year vision & decision filter


  • 03 Niche — the more specific, the more powerful


  • 04 USP — your unique point of view on this industry


  • 05 Positioning — cut through the noise

Concept & Business Track

Build the assets that generate leverage. One pitch-ready concept. A pricing model that holds. A pipeline that keeps every opportunity moving — the full commercial infrastructure of a live experience entrepreneur.

  • 06 Concept — full Experience Accelerator™ framework


  • 07 Pricing — charge what you are worth


  • 08 Lead Tracking — know exactly who you are looking for


  • 09 Pipeline — never miss an opportunity

WHAT THEY ARE SAYING

Creators who made

the shift

It has been vision-changing — literally. It caused me to make a pretty large shift in direction, one I'm thankful I found now, not next year. The program drew it out of me. Thank you, Cécile!

David H.

Owner & Experience Designer · New Mexico, USA

The program really changed how I think. It helps me fill the blanks and see the full picture. It gave structure to something that was only in my head — and made it actionable.

Daniele R.

Owner & Experience Designer · New Mexico, USA

Cécile is a saviour from above. She gives artists and creators the vital steps we need to carve a real path toward our dreams — but even more, she gives her never-ending encouragement and this incredible power to make you believe in your project.

As a creative in this world, rejection sometimes starts to feel like a second hobby. In the middle of all that chaos, Cécile becomes a voice of clarity and guidance. She helps you move from confusion into action, from doubt into belief.

If you are not yet part of the program, you are making a grave error.

Otto P.

Creative Director & Founder, RenaiXance · Barcelona, Spain

The monetization model is amazing! There are tons of ideas there to start referencing — to see how we're going to make it purposeful in our storytelling.

Luis M.

Immersive Director · Guadalajara, Mexico

IN THEIR WORDS

Hear it directly from the room

Sofia C.

Immersive Producer · London, UK

Marcus T.

Show Designer · Berlin, Germany

Amara N.

Studio Founder · Lagos, Nigeria

Léa B.

Creative Director · Paris, France

Diego R.

Experience Builder · Mexico City, Mexico

Priya K.

Festival Producer · Mumbai, India

MEET THE FOUNDER

Cécile Andreu

Founder, Le Brouillon

Cécile spent 14 years inside Cirque du Soleil, including 10 years in the Executive Creation Division, contributing to over 350 projects across 15 formats.

Her hybrid background in creative direction, experience design, and business strategy lets her do one thing most consultants cannot: translate ambitious creative vision into something decision-makers can confidently approve and fund.

"I built Le Brouillon because I was tired of watching great concepts never get the traction they deserved — while empty ones kept succeeding."

Since launching Le Brouillon, Cécile has helped producers, founders, and studios get clear on their concept and secure $40M+ in funding and partnerships needed to move forward. If you are ready to stop stalling and start closing, we would love to work with you.

The only place where live experience professionals become entrepreneurs.

We transform show designers, producers, and experience builders into Live Experience Entrepreneurs — helping them build a business around their creativity and the point of view that makes them impossible to ignore.

We transform show designers, producers, and experience builders into Live Experience Entrepreneurs — helping them build a business around their creativity and the point of view that makes them impossible to ignore.

Limited cohort · By application only