Le Brouillon Studio
Live Experience Entrepreneur™
Cécile Andreu
THE EXPERIENCE SCORECARD™
You have a concept. But are you ready to ask for money?
Rate your live experience concept across 6 dimensions. 180 points total. You get a score, a diagnosis, and a clear next step to make it as strong as possible before going in front of investors. Takes 15 minutes.
See every gap before you pitch
The Scorecard evaluates your concept across 6 critical dimensions. Clarity, differentiation, emotional resonance, feasibility, pitch strength, and audience quality.
Know exactly what to fix
Each section provides a score and a diagnosis. You see what is strong, what is weak, and what to do next to improve it. Simple as that.
Built from the inside out
14 years inside the industry. Hundreds of decks reviewed. Work with producers, creators and studios across 4 continents. So this is what that looks like when knowledge becomes a tool.
About the Scorecard
You know you have a strong concept, but you're unsure why you're stuck? The problem is rarely about the idea itself, but there are a number of gaps that nobody usually names out loud: the concept is unclear or hard to explain, there is no defined emotional arc, the budget does not hold, and there is no monetization system. People jump into their narrative but forget about the entire ecosystem of an experience.
The Experience Scorecard™ was built to find those gaps fast, before you waste time on a deck that will probably not create traction and you burn your shot with the people you're trying to reach.
It covers all 6 dimensions that investors, venues, and partners actually use to say yes or no. You rate each criterion from 1 to 5. Your score calculates automatically. The Results tab tells you exactly where you stand and what to do next.
Whether your concept is early-stage or almost pitch-ready, the Scorecard gives you a clear, honest read (as long as you fill it out with objectivity). there is no coaching call required and no interpretation needed. This will give you just a total score, a diagnosis, and a direction.
THE SCORECARD
What's inside?
Rather than comprehensively detailing countless chapters of tedious, high-level experience design theory, I’ve created 8 concise sections covering the most important things you need to know about a strong concept blueprint.
Clarity of the idea
Can someone understand your concept in less than 30-sec? This section tests how clearly your idea is defined and communicated.
Differentiation & Market Fit
Why does this one matter? This section measures how distinct your concept is and whether real demand exists for it.
Emotional Resonance
Will people remember this weeks later? This section evaluates your narrative cohesion, signature moments, and emotional curve.
Feasibility & Budget Reality
Can this actually be built? This section checks whether your concept holds up against real production/operation constraints.
Buy-In & Pitch Strength
Can a decision-maker say yes in one meeting? This section scores your pitch clarity, visual strength, and stakeholder readiness.
Audience Experience Quality
Will people leave changed? This section evaluates flow, transitions, accessibility, and what stays with your audience after they leave.
ABOUT ME
Hi, I'm Cécile!
I spent 14 years at Cirque du Soleil, including 10 years in the executive creation division. I worked across 350+ projects in 15 formats, from arena shows and touring productions to LBE, immersive exhibitions, large scale event, brand collaborations, etc.
I built this Scorecard after seeing the same pattern again and again. Strong concepts failing in the presentation room, while the idea itself was solid. The gaps were there, but invisible to the people inside the project. This tool makes those gaps visible, fast, so you can readjust, stop turning in circles, and put your energy back exactly where it should be: in the room.
PRICING
Get the Scorecard
The Free Diagnostic
Try it before you buy it.
$0
3 sections evaluated
15 criteria
Score out of 75 points
Diagnosis included
The Full Scorecard
One tool. Complete picture.
$99$47
6 sections evaluated
30 criteria
Score out of 180 points
Investor Routing
Guide included
FAQ
Got questions?
Anyone developing a live or immersive experience concept. Producers, creative directors, venue operators, brand experience teams, independent creators.
An Excel file (.xlsx). You fill it in, your score calculates automatically, and the results tab gives you your diagnosis.
Excel or Google Sheets. That is it.
The free version covers 3 sections and scores out of 75. The full version covers all 6 sections, scores out of 180, and includes concrete exemple and the Investor Routing Guide.
No. The Scorecard is a standalone diagnostic tool. No calls required. No waitlist. You buy it, you use it today.
The Results tab tells you exactly what to do next based on your score. Every tier has a specific recommendation.
Le Brouillon Studio
Live-experience strategy that turns bold concepts into category-leading experiences.
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