
★★★★★
Join the only community of
Live Experience Entrepreneurs
Watch how designers are building structured, profitable businesses — without sacrificing their creative freedom.
Join the live experience creators building profitable businesses. Apply now.
CIRQUE DU SOLEIL
SECURED BY CLIENTS
PROJECTS
REVENUE GENERATED
BUILT ON 15 YRS OF EXPERIENCE WITH GLOBAL LEADERS



THE PROBLEM
You are not being paid what you're worth, and the next project is never guaranteed.
RICH Creative™ is a 12-month business program built specifically for live entertainment and live experience professionals.
You are probably in one of two situations.
Track A — you have a concept you want to build. It exists in a Google Drive and a few decks. You need it funded and produced, and you need to stop waiting on grant cycles and warm introductions.
Track B — you want better clients and steadier fees. You work inside someone else's vision, someone else's budget, someone else's timeline. You want to choose your clients, set your price, and know where next quarter's money is coming from.
Most people do one first and then the other. You choose your track in the first session.
WHAT THEY ARE SAYING
Hear it directly from the room
Otto: From 2 yrs of rejection to a fundable concept in 8 weeks.
Creative Director · Bacelona, Spain
Luis went from a $1M idea to a $10M investor-approved LBE
Experience Designer · Guadalajara, Mexico
Alicia & Jesse: from pitching for others to owning their own IP
Founders Facination Street Partners
David: from a once-a-year event to a scalable touring experience
Founder Immersive Event · Florida, USA
How Danielle finally gave shape to an idea she had carried for years!
Experience Designer · Santa-Fe, USA
Otto: From 2 yrs of rejection to a fundable concept in 8 weeks.
Creative Director · Bacelona, Spain
Here’s your step-by-step plan
You don’t have to reinvent the wheel — just follow what works, built on 15 years inside
the live experience industry.
01

Positioning
Picking a niche on talent and interest alone skips the third question, where the money actually is, and that gap is usually why the work does not pay. Staying a generalist makes you replaceable and easy to negotiate down.
We help you pick a niche using a scoring system that weighs all three, then build the one-page positioning statement you use everywhere you show up publicly. Once it's set, you stop being one of many and become the specific name for a specific kind of project.
02

Concept and Offer
A concept that only makes sense with you in the room cannot get funded. Client work with no clear results cannot get you paid what it's worth.
If you're building a concept, we turn it into an Experience Blueprint, concept, audience, format, budget, and revenue model, so an investor or venue can say yes without you there.
If you're selling your services, we turn what you do into a defined offer, fixed scope, fixed price, with the pricing logic written down so you can defend it. Same framework, different output.
03

Pipeline and Sales
Waiting on referrals means the next project is never guaranteed. We help you build a list of named people who can hire or fund you, and reach out to them directly, 20 to 50 a day, about 30 minutes with a template. The ones who respond get a real conversation. Some close fast, most take 6 to 18 months, because that's the actual pace of this industry, and the list keeps working for you the whole time. Once it's running, it's just part of your week, not something you're bracing for.
04

Running it
Treating the first deal as the finish line means starting from zero on the next one. Once positioning, offer, and pipeline are in place, this is where you use them, live deals, pricing decisions, negotiations, with the calls and direct access there for the moments that decide the outcome. Each project starts building the next one instead of standing alone.
05

Accountability
None of this sticks without something forcing you to keep moving. Isolation is where good positioning and a solid offer stall. You get weekly calls, unlimited 1-on-1 sessions, and written feedback on your actual proposals and pitch materials, so nothing sits unfinished. Once it's running, the work gets done because someone's checking, not because you found the "motivation" on your own.

MEET THE FOUNDER
Founder, Le Brouillon
Cécile spent 14 years inside Cirque du Soleil, including 10 years in the Executive Creation Division, contributing to over 350 projects across 15 formats.
Her hybrid background is split in the middle: creative direction and experience design on one side, and business strategy on the other. Most people pick a lane, but Cécile never did. That means she can sit with a creator and sharpen the vision, then turn around and make that same vision legible to the people holding the money.
"I grew up being told that creative people cannot make money. I spend the past 15 years proving them wrong. Now I help others do the same."
Since launching Le Brouillon, Cécile has helped creators, producers, and studios get clear on their concept and secure $40M+ in funding and partnerships needed to move forward. If you are ready to stop stalling and start building the business around the creative, we would love to work with you.
It is a business program built specifically for live experience professionals. It covers everything you need to turn your creative work into a structured, revenue-generating business. Concept clarity, positioning, pricing, lead generation, and experience architecture are all included.
Rethink your identity. Ignite your value. Create your core offer. Hit your revenue goals.
It is a framework inside the RICH Creative™ Program. It takes your experience concept and builds it into something structured enough to pitch, fund, and produce.
Live experience designers, creative directors, producers, and studio founders who have strong creative output and no clear business structure around it.
Anyone looking for a generic business course. This is built for the live experience industry specifically.
12 months. You get a weekly group call and 1:1 sessions with Cécile thoughout.
Click "Enroll Now" and answer a few short questions. We will get back to you within 24 hours and set up a call to see if it is the right fit for you.
We transform creative directors, producers, and experience designers into Entrepreneurs — helping them build a business around their creativity and what makes them impossible to ignore.
Limited cohort · By application only
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